The media-mix project Idolish Seven (アイドリッシュセブン) is teaming up with Japanese family restaurant chain Cocos (ココス) for a major collaboration campaign titled “Welcome to Cocos! Delivering Seven-Colored Happiness to You!” The event runs from 27 August to 7 October 2026 at 504 Cocos locations nationwide (excluding airport branches, as of 19 August).
Exclusive Visuals and Limited Clear Cards
The campaign features newly shot visuals of all seven IDOLiSH7 members — Izumi Iori, Nikaidou Yamato, Izumi Mitsuki, Yotsuba Tamaki, Osaka Sougo, Mutsumi Nagi, and Nanase Riku — dressed in original Cocos-exclusive costumes, alongside newly drawn chibi mini-character artwork.
Customers who order any qualifying menu item will receive one random Cocos-exclusive clear card. The campaign is split into three phases, each featuring different card designs, for a total of 18 collectible cards.
Three Phases of Song-Inspired Collaboration Menus
Each phase also introduces a special food item inspired by an IDOLiSH7 song:
- Phase 1: Hamburg steak plate, inspired by “Fly away!” (Izumi Iori & Nanase Riku)
- Phase 2: Parfait, inspired by “Pythagoras☆Fighter” (Nikaidou Yamato, Izumi Mitsuki & Mutsumi Nagi)
- Phase 3: Wrapped acqua pazza, inspired by “miss you…” (Yotsuba Tamaki & Osaka Sougo)
In-Store Voice Content
Diners can scan a QR code displayed on the in-store touchscreen ordering panel to access a special voice-listening site. Each phase features different members introducing the campaign: Iori & Riku (Phase 1), Yamato, Mitsuki & Nagi (Phase 2), and Tamaki & Sougo (Phase 3). Ordering a collab menu item through the touchscreen will also trigger the corresponding members to “take your order,” and after placing the order, a random voice from all seven members can be heard.
Web Lottery and Additional Events
Receipts for qualifying orders include a printed entry code. Entering the code online awards one point per item ordered, and each point grants one entry into a web lottery for a chance to win one of 100 Cocos-exclusive lunch bags with a can badge.
Select branches will display a life-size panel of one IDOLiSH7 member and sell Cocos-exclusive acrylic stand panels and can badges in-store. The Heiwadai branch in Tokyo will receive special decoration, and a photo-posting campaign tied to that branch will also be held. Limited original merchandise will be available for pre-order through the Zensho Net Store.
A follow & repost campaign on Cocos’s official X (Twitter) account will run alongside the collaboration.
In-App Bonuses in the Idolish Seven Game
To celebrate the collaboration, the Idolish Seven mobile app will distribute login bonus items and implement new cards using the Cocos campaign’s exclusive visuals for players to collect in-game.
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