Animate has announced a new merchandise collection inspired by the upcoming film Gekijouban Mahou Shoujo Madoka☆Magica: Walpurgis no Kaiten, set to go on sale alongside a dedicated Balloon Fair on October 24, 2026.
About the Franchise
The original Puella Magi Madoka Magica anime aired in January 2011 as a 12-episode series, directed by Akiyuki Shinbo, written by Gen Urobuchi (Nitroplus), with original character designs by Ume Aoki and animation produced by Shaft. The series drew widespread attention for blending everyday school life with unpredictable, dark twists in a richly built magical-girl world.
Two compilation films — [前編] Hajimari no Monogatari and [後編] Eien no Monogatari — followed in 2012, with the original sequel [新編] Hangyaku no Monogatari releasing in 2013. The latest entry, Walpurgis no Kaiten, is scheduled to open in Japanese cinemas on August 28, 2026.
New Original Illustration Featuring All Six Magical Girls
The collection is anchored by a newly drawn (描き下ろし) illustration depicting all six magical girls in cute outfits, each holding a balloon:
- Madoka Kaname
- Homura Akemi
- Sayaka Miki
- Kyoko Sakura
- Mami Tomoe
- Nagisa Momoe
Goods Line-Up
The merchandise range includes:
- Acrylic Stands
- Holo Character Badge Collection
- Stickers
- Ribbon Acrylic Keychains
Balloon Fair Details
From October 24 to November 15, 2026, all Animate stores nationwide and the Animate Online Shop will host the official Walpurgis no Kaiten Balloon Fair. During the event, customers who purchase or place a deposit of at least ¥1,100 (tax included) on eligible character goods — or purchase/deposit on one qualifying book or audio-visual item (minimum deposit ¥1,100 incl. tax) — will receive one random bromide card from a set of six.
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