A collaboration campaign between the anime Haikyuu!!, based on the manga by Haruichi Furudate, and popular taiyaki chain Naruto Taiyaki Honpo is now underway at locations across Japan. The campaign runs from September 18 through October 17.
New “After-School Taiyaki Time” Illustration
To mark the collaboration, a brand-new piece of original artwork has been unveiled under the concept of “After-School Taiyaki Time.” The illustration features 16 characters — including Hinata, Kageyama, Kenma, and Kuroo — dressed in their school uniforms and stopping by a taiyaki shop after club practice.
Collab Merchandise & Purchase Bonuses
Customers who purchase taiyaki in-store will be eligible to buy exclusive collab merchandise featuring the new artwork, including:
- Can badges
- Acrylic stands
- Character plushies dressed as taiyaki
Spending ¥2,000 or more (tax included) on taiyaki and collab goods combined earns a bonus coaster. The merchandise lineup and bonuses will rotate across two periods: September 18 – October 1 (first half) and October 2 – 17 (second half).
Special Bags & Gift Boxes
Customers who purchase select taiyaki flavors will receive an original single-fish bag printed with illustrations of Hinata and Kageyama. An original gift box holding 5–6 taiyaki will also be available for purchase.
Special In-Store Decorations
Three branches will feature exclusive decorations including original noren curtains and mini character panels:
- Ikebukuro West Exit, Tokyo
- Nipponbashi, Osaka
- Sendai Ichibancho, Miyagi
Online Shop & Giveaway Campaign
All collab goods will also be available via a dedicated SUKI+PLUS online store. Online orders totaling ¥2,000 or more will receive one random postcard from a set of 16 designs.
The official SUKI+PLUS X (Twitter) account will also host a repost giveaway campaign in two rounds, aligned with the two campaign periods. Each round, 5 winners will receive a set of 8 postcards, for a total of 10 winners across the full campaign.
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