Re:Zero − Starting Life in Another World is set to transform two iconic Tokyo shopping streets into an anime destination this autumn. The event, officially titled Re:Zero − Starting Life in Another World POP UP STREET in Okuyama Omairicho / Asakusa Nishisando Shotengai, will run from Friday, October 2 to Sunday, October 25, 2026.

About Re:Zero

Re:Zero is a fantasy light novel series by Tappei Nagatsuki, which began serialization on the web novel platform “Shōsetsuka ni Narō” in April 2012 before receiving a print edition under MF Bunko J in January 2014. The story follows ordinary teenager Natsuki Subaru, who is suddenly summoned to another world and must confront a brutal fate using the power of Return by Death — the ability to rewind time upon dying. The series has now surpassed 16 million copies sold worldwide, including digital editions. The currently airing 4th Season: Recapture Arc is directed by Masahiro Shinohara and produced by WHITE FOX.

Event Highlights

Throughout the event period, the shopping streets will be decorated with specially drawn character panels and nobori banners, giving the area a festive Re:Zero atmosphere.

In-Store Shopping Bonus

• Spend ¥1,000 or more (tax included) in a single transaction at participating shops to receive one random business-card-sized bonus card (first-come, first-served while supplies last).

Stamp Rally

• Purchase a stamp rally kit, collect all stamps, and report completion at the special POP UP SHOP to receive an A4 clear file.

Merchandise at the Special POP UP SHOP

The special POP UP SHOP will offer exclusive early-sale merchandise across two newly drawn illustration sets:

“Japanese Umbrella Kimono” Version (番傘和装 ver.)

• Trading Glitter Can Badges
• Trading Ani-Frames
• Trading Bromides
• Trading Acrylic Stands
• Trading Acrylic Cards
• BIG Acrylic Stand
• Extra-Large Acrylic Stand
• BIG Acrylic Keychain
• Multi Desk Mat
• Life-Size Tapestry

Chibi Character Retro Western-Dress Version (ちびキャラレトロ洋装 ver.)

• Trading Glitter Can Badges
• Trading Acrylic Keychains
• Trading Acrylic Stands
• Die-Cut Stickers

Purchase Bonuses

• Spend ¥2,000 or more (tax included) per transaction to receive one random bonus postcard.
• Select items also come with a BOX purchase bonus.

Event Details

• Dates: October 2 (Fri) – October 25 (Sun), 2026
• Venue: Okuyama Omairicho & Asakusa Nishisando Shotengai, Tokyo

Further details are available on the official event website.