Kakao Piccoma’s BL-exclusive digital bookstore LuluMiru is running a major out-of-home advertising campaign at Ikebukuro Station in Tokyo, with posters displayed along the station’s Orange Road and surrounding areas through November 22.

Six BL Titles Featured

The campaign spotlights six BL manga series:

• 40 Made ni Shitai 10 no Koto by Mamita
• Sonna ni Iu nara Daite Yaru by Niyama
• Given (ギヴン) by Kizu Natsuki
• Cosmetic Play Lover by Narashima Sachi
• Smoke Blue no Ame nochi Hare by Hamada Kamome
• Taro DON’T ESCAPE! by mememe

Characters Blended into the Ikebukuro Cityscape

Each advertisement integrates the series’ characters into illustrations of the Ikebukuro townscape, giving the impression that the characters inhabit the real-world neighborhood. The campaign also features ad-men dressed in LuluMiru’s signature purple carrying digital signage boards around the area, as well as a branded ad truck circulating nearby.

Giveaways and Member Promotions

To celebrate the Ikebukuro takeover, LuluMiru is holding a lottery on X (Twitter) offering Character Fine Graphs — printed art pieces using the campaign illustrations from five of the featured titles — to five lucky winners.

Additionally, anyone who registers for a free LuluMiru account during November will receive a 50% off coupon valid on all titles, usable any number of times through December 31.