To celebrate the conclusion of Akatsuki no Yona (暁のヨナ), the sweeping fantasy romance manga by Kusanagi Mizuho serialized in Hana to Yume, a series of special large-scale advertisements has been unveiled at three locations across Japan: Tokyu Plaza Omotesando “Omokado” in Tokyo, Animate Ikebukuro, and Animate Umeda. The campaign began rolling out from October 19, 2026.
About Akatsuki no Yona
Akatsuki no Yona is a historical fantasy romance set in the Kingdom of Kouka, a land steeped in founding myths and the legend of the Four Dragons. The story follows Yona, the kingdom’s princess, whose fate becomes intertwined with four warriors known as the Sirius (四龍 / Four Dragons). The series was adapted into a TV anime from October 2014 to March 2015, and has also been staged as a theatrical play and musical.
A Campaign Themed “What If Yona’s World Appeared in Reality?”
The campaign was launched to coincide with the release of volume 48, the final volume of the manga, on October 20, 2026. The three advertising locations each represent a different part of Yona’s world: Omokado serves as the central Hiryujo Castle, Animate Ikebukuro becomes the territory of the Fire and Wind Tribes, and Animate Umeda becomes the territory of the Water and Earth Tribes.
Tokyu Plaza Omotesando “Omokado” — Hiryujo Castle
The entrance of Omokado has been transformed with a striking advertisement inspired by Hiryujo Castle (緋龍城), the iconic fortress from the series. The display features a total of 47 memorable scenes and lines of dialogue — the number 47 being a nod to “Yona” — scattered throughout. The staircase section also showcases a newly drawn illustration by Kusanagi Mizuho depicting Yona and her companions, created exclusively for this campaign.
- Period: October 19–25, 2026
- Location: Tokyu Plaza Omotesando “Omokado” Entrance
Animate Ikebukuro — Fire and Wind Tribe Territory
The staircase between floors 3 and 4 at Animate Ikebukuro’s main store features final-volume announcement ads themed around the Fire and Wind Tribes, showcasing carefully selected highlight panels from each tribe, along with announcements from their respective tribal representatives.
- Period: October 20 – November 17, 2026
- Location: Animate Ikebukuro Main Store, Staircase (Floors 3–4)
Animate Umeda — Water and Earth Tribe Territory
Similarly, Animate Umeda displays final-volume ads themed around the Water and Earth Tribes, complete with highlight panels and tribal representative announcements.
- Period: October 20 – November 20, 2026
- Location: Animate Umeda
Hidden Mascot Campaign on X
The official Hana to Yume Editorial Department X account is also running a fun campaign. Mascot characters “Pukkyu” and “Ho-chan” are each hidden within one of the three advertisements. Fans who photograph the mascots and post them with the hashtag #プッキューホーちゃん見つけた will be entered into a draw to win one of 100 A4 clear files.
Final Volume Details
- Title: Akatsuki no Yona Vol. 48 (Final Volume)
- Author: Kusanagi Mizuho
- Label: Hana to Yume Comics
- Price: ¥638 (¥580 + 10% tax)
- Release Date: October 20, 2026
Note that the Omokado installation runs only until October 25, 2026, so fans in Tokyo should visit as soon as possible to experience the world of Kouka brought to life.
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