Fans of Chiikawa (ちいかわ) have a new destination to mark on their maps: Chiikawa Mogu Mogu Honpo Otaru is set to open on Saturday, July 18, 2026, in Otaru, Hokkaido, bringing with it a lineup of region-exclusive merchandise inspired by the charm of northern Japan.
About Chiikawa
Chiikawa is a manga series by illustrator Nagano, originally launched on X (formerly Twitter). It follows the earnest little creature Chiikawa and friends Hachiware and Usagi through days that are equal parts fun, bittersweet, and surprisingly tough. The series has expanded into merchandise, collaboration cafés, and corporate tie-ins, with the manga published by Kodansha now up to eight volumes. A TV anime has been airing within Mezamashi TV on Fuji TV since April 2022, and the feature film Chiikawa: Secrets of the Mermaid Island is scheduled for release on July 24, 2026.
Otaru-Exclusive Goods
The Otaru store’s merchandise leans into the city’s distinctive retro atmosphere and Hokkaido’s regional identity. Highlights include:
- “I Turned into a Shima Enaga!” Plushies — Chiikawa, Hachiware, and Usagi each dressed as the beloved round white bird native to Hokkaido, available in three versions.
- Retro Costume Mascots — the characters decked out in Otaru-inspired outfits.
- Butter Candy (バター飴) — a Hokkaido souvenir staple; the packaging doubles as a placemat or tapestry once opened.
- Lavender Japanese Black Tea — a mild, gently sweet domestic tea with a hint of lavender, packaged in a retro-cute tin.
- Metal Charm Keychains — featuring a vibrant stained-glass-style design.
- Additional items: konpeitō sugar candy in decorative cases, collectible pin badges, mini frame magnets, canvas magnets, character photo sticks, and tabi socks.
Trading Items & Capsule Badges
Two trading acrylic stand sets will also be available: the “Shima Enaga Round Acrylic Stand” featuring wobbling characters, and the “Stained Glass Sea Acrylic Stand” with an ocean-themed design. A capsule series, the “Hokkaido Soft Cream Matte Can Badge in Capsule”, depicts Chiikawa and friends happily licking soft-serve ice cream in retro-style designs.
Opening Novelty Giveaways
To celebrate the opening, the store is offering non-sale novelty items to shoppers:
- Spend ¥3,000 or more (tax included) in-store → receive one Acrylic Marker Charm (non-sale item).
- Spend ¥8,000 or more (tax included) in-store → receive one Triple Metal Keychain (non-sale item).
The online store is also running its own novelty: spend ¥8,000 or more (tax included) to receive one Rosette Can Badge (non-sale item).
Advance Entry Reservation Required
Entry to the Otaru store between July 18 and August 16, 2026 requires an advance reservation via a lottery system through the Chiikawa Mogu Mogu Honpo LINE Official Account. The application windows are as follows:
- July 18–26: Applications June 19–23 (from 18:00) / Results announced June 25
- July 27 – Aug. 2: Applications June 27 – July 1 (from 18:00) / Results announced July 3
- Aug. 3–9: Applications July 5–9 (from 18:00) / Results announced July 11
- Aug. 10–16: Applications July 13–17 (from 18:00) / Results announced July 19
Due to anticipated crowds, the store will operate extended hours of 9:00 a.m.–5:30 p.m. on July 18–20 (including a public holiday). Note that a reservation guarantees entry only — not the availability of specific products or novelties. For updates after August 17, check the official website and social media accounts.
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