Japanese anime streaming service d Anime Store celebrated its 14th anniversary in July 2026 with a major outdoor advertising campaign spanning four cities and six areas across Japan — including Tokyo, Nagoya, and Osaka. The campaign stars anime characters who are 14 years old, drawn from a wide range of beloved series.
Theme: “Age 14 — Where Conflict Becomes Passion”
Building on last year’s well-received 13th-anniversary campaign, which carried the theme “Age 13 — Where the Story Gets Good,” this year’s campaign adopts the theme 「14 歳。その葛藤が熱になる。」 — roughly, “Age 14: The Conflict Inside You Becomes Heat.” It captures the spirit of 14-year-old characters who face setbacks and self-doubt yet press forward — a universal feeling that resonates across generations of anime fans.
Featured Characters
Characters selected from across different eras and genres include:
- Kanzaki Ranko — THE IDOLM@STER Cinderella Girls
- Endou Mamoru and Gouenji Shuuya — Inazuma Eleven
- Sawada Tsunayoshi — Katekyo Hitman REBORN!
- Hinata Natsumi — Sgt. Frog (Keroro Gunsou)
- Renton Thurston — Eureka Seven
- Nunnally Lamperouge — Code Geass: Lelouch of the Rebellion
- Iwakura Lain — serial experiments lain
- Kazami Hayato — New Century GPX Cyber Formula
- Simon — Tengen Toppa Gurren Lagann
- Hanagaki Takemichi — Tokyo Revengers
- Hiroshi — Dokonjo Gaeru
- Suzuki Iruma — Welcome to Demon School! Iruma-kun
- Shidou Hikaru, Ryuuzaki Umi, and Houoji Fuu — Magic Knight Rayearth
- Kaname Madoka — Puella Magi Madoka☆Magica
- Kageyama Shigeo — Mob Psycho 100
- Insector Haga — Yu-Gi-Oh! Duel Monsters
- Yoshinaga Sally — Brave Express Might Gaine
Together, these characters — spanning decades of anime history — embody the raw energy and inner turmoil unique to being 14.
Special Movie and Ad Locations
Alongside the outdoor ads, d Anime Store released a special video titled 「14 歳の葛藤と熱」篇 on August 3, 2026, available on the campaign’s dedicated website as well as X (Twitter) and YouTube. The video weaves together iconic scenes from the featured characters’ stories, making it a larger-scale production than last year’s effort.
Ad Locations and Dates
- Ikebukuro — Seibu Railway Ikebukuro Big Board & IKEBUKURO WILD POSTING (Aug. 3–9), Animate Vision (Aug. 7–13)
- Akihabara — JR Akihabara Station (Showa-dori and Electric Town exits), Raikan Vision, Onoden MX Vision (Aug. 3–9)
- Shinjuku — Shinjuku Ad Street, Keio Line–JR Shinjuku connecting passage
- Yokohama — Joint campaign across four railways: JR, Tokyu Toyoko Line, Keikyu, and Sotetsu (Aug. 3–9)
- Osaka — Osaka Metro Namba Panorama View Set, Nipponbashi Network Vision (Aug. 3–9)
- Nagoya — JR Nagoya Station, 20 B0-size posters (Aug. 3–9)
Full details on the “14 歳の葛藤と熱” anniversary campaign are available on the d Anime Store special campaign site.
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