A brand-new Ichiban Kuji lottery line themed around Touhou Project has been announced, with in-store sales launching on Friday, 14 August 2026 and online sales opening on Monday, 17 August 2026 at 11:00 a.m. Each pull is priced at 700 yen (tax included).
About Touhou Project
Touhou Project is a sprawling franchise centered on bullet-hell shooting games created by ZUN through his solo doujin circle Shanghai Alice Gengakudan. Set in the fantastical realm of Gensokyo, the series is beloved worldwide for its richly detailed lore and distinctive cast of characters.
Prize Lineup
The star prizes of this Ichiban Kuji are the “Choko Nokko Nuigurumi Plus” (ちょこのっこぬいぐるみ ぷらす) — oversized plushies standing approximately 25 cm tall — featuring four iconic characters:
- Hakurei Reimu
- Remilia Scarlet
- Flandre Scarlet
- Kirisame Marisa
Additional prizes rounding out the lineup include:
- A coin bank modeled after the offertory box of the Hakurei Shrine
- Compact Choko Nokko figures in their signature chibi style
- Acrylic stands featuring newly drawn illustrations by artist Honda Roaro
- Profile charms printed with each character’s in-universe profile details
- A4 clear posters suitable for room display
Double Chance Campaign
Participants can also enter a Double Chance Campaign running from the launch date through the end of November 2026. The campaign prize is a special set pairing the Hakurei Reimu and Kirisame Marisa Choko Nokko Nuigurumi Plus together.
Sales Information
- In-store release: From 14 August 2026
- Online release: From 17 August 2026, 11:00 a.m.
- Price: 700 yen per pull (10% tax included)
- Retailers: Bookstores, hobby shops, Ichiban Kuji Official Shop, and Ichiban Kuji ONLINE
© Shanghai Alice Gengakudan
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