The upcoming theatrical film Mahou Shoujo Madoka☆Magica: Walpurgisnacht Rising (劇場版 魔法少女まどか☆マギカ〈ワルプルギスの廻天〉) is teaming up with entertainment chain ROUND1 for a nationwide collaboration campaign in Japan. The event kicks off on the film’s opening day, Friday, August 28, 2026, and runs through Sunday, November 29, 2026.

About the Franchise

Mahou Shoujo Madoka☆Magica began as an original TV anime in 2011, following ordinary second-year middle schooler Kaname Madoka as she encounters the world of magical girls. Two compilation films — [前編] 始まりの物語 and [後編] 永遠の物語 — were released in 2012, followed by the new-story theatrical entry [新編] 叛逆の物語 in 2013. The forthcoming Walpurgisnacht Rising is a fully original sequel to 叛逆の物語 and marks a new beginning for the series.

Collaboration Menus and Novelties

Across 93 ROUND1 locations nationwide offering bowling, karaoke, Sportcha, billiards, and darts, special collab menus will be available — including colorful drinks and photogenic sweets. Ordering a qualifying menu item earns a limited novelty gift:

• Aug. 28 – Oct. 14, 2026 (first half): Pop-up Coaster
• Oct. 15 – Nov. 29, 2026 (second half): Clear Card

Collaboration Packs

Collab packs will be sold at participating locations — bowling (98 branches), karaoke (93), Sportcha (55), billiards (47), and darts (75). Using a facility with a collab pack earns:

• First half: B4 Visual Mat
• Second half: A4 Clear Poster

Decorated Collaboration Rooms

Three branches — Ikebukuro (Tokyo), Sennichimae (Osaka), and Nakagawa Ichigozen (Aichi) — will feature specially decorated karaoke rooms themed around Walpurgisnacht Rising, letting fans sing surrounded by beloved characters including Madoka, Homura, and Mami.

Bowling Campaign and SNS Giveaway

At all 98 bowling locations, players can switch the score-display monitors to a collab-themed presentation. A score registration campaign also lets players submit their combined score across two consecutive games; reaching the qualifying threshold earns an Original Collection Card.

On ROUND1’s official X (Twitter) account, two rounds of follow-and-repost giveaways will be held — the first offering a complete Pop-up Coaster set and the second a complete Clear Card set, with three winners drawn per round.

Original Merchandise and Capsule Toys

Select ROUND1 branches will sell original merchandise featuring newly drawn illustrations of Madoka, Homura, Mami, Kyoko, and Sayaka enjoying ROUND1 activities — including acrylic stands and clear files. Sales locations are limited to six branches: Sendai Izumi (Miyagi), Ikebukuro (Tokyo), Saikaya Yokosuka (Kanagawa), Nakagawa Ichigozen (Aichi), Sennichimae (Osaka), and Nara Mi-Nara (Nara). Online sales via GK Store are also planned.

Capsule toy acrylic keychains (6 varieties) featuring mini-character designs of Madoka, Homura, Mami, Kyoko, Sayaka, and Kyubey will be available at eight branches: the six above plus Machida Joruna and Chofu Ekimae (both in Tokyo).

Campaign Summary

• Period: August 28 – November 29, 2026
• Venues: ROUND1 branches across Japan (participating locations vary by activity)

Details are subject to change without notice.