Shobido Co., Ltd. has opened pre-orders for a brand-new merchandise line called “Baby Series” (べびーしりーず), inspired by the childhood days of characters from the anime My Hero Academia (僕のヒーローアカデミア). Orders are being accepted through the company’s official e-commerce platform, Shobido ONLINE STORE.

Seven Items in the Lineup

The Baby Series consists of seven products, all featuring exclusive newly drawn illustrations created specifically for Shobido — making them truly one-of-a-kind collectibles:

• Swaddle plush mascot (おくるみぬいぐるみマスコット)
• Trading can badges
• Trading acrylic stands
• Acrylic keychains
• Square pouch
• Tote bag
• Good-health lucky charm (げんきいっぱい御守り)

As a bonus, customers who spend ¥2,200 or more (tax included) will receive one die-cut sticker with their order.

Pre-Order & Release Schedule

Pre-orders open on Monday, November 9, 2026 at 10:00 AM and close on Wednesday, December 2, 2026 at 11:59 PM (JST), exclusively via the Shobido ONLINE STORE. General retail release is scheduled for mid-April 2027.

About My Hero Academia

My Hero Academia is an action manga by Kohei Horikoshi, serialized in Weekly Shonen Jump. Set in a world where people possess supernatural abilities known as “Quirks,” the series has surpassed a cumulative 100 million copies in print worldwide. This new Baby Series gives fans a fresh and adorable look at their favorite heroes in their earliest years.