Japanese fragrance brand SHOLAYERED, known for its philosophy of “layering scents,” has unveiled the latest addition to its THE FRAME series: a line of fragrance diffusers inspired by the anime Kimetsu no Yaiba (Demon Slayer). The collection spans 13 characters and has been on sale since August 19, 2026.
About Kimetsu no Yaiba
Kimetsu no Yaiba is based on the manga by Gotoge Koyoharu, published by Shueisha under the Jump Comics label. The series ran for 23 volumes and has surpassed a cumulative print run of 150 million copies. The story follows Kamado Tanjiro, a young boy whose family is slaughtered by demons, as he joins the Demon Slayer Corps (Kisatsutai) in a bid to restore his demon-turned sister, Nezuko, back to humanity.
The anime, produced by ufotable, first aired in April 2019 with the “Tanjiro Kamado, Unwavering Resolve Arc” and has continued through the “Hashira Training Arc,” which broadcast from May 2024. A theatrical trilogy, Demon Slayer: Kimetsu no Yaiba – Infinity Castle Arc, is currently in release, with Chapter 1: Akaza Returns opening in Japanese cinemas on July 18, 2025. A full series rerun also began airing every Sunday at 9:30 a.m. from April 5, 2026.
What Is THE FRAME Series?
Launched by SHOLAYERED in 2026, THE FRAME series operates under the concept of “framing stories through scent.” The idea is to capture iconic works, beloved characters, and memorable scenes within an invisible olfactory frame, offering fans an entirely new way to connect with the stories they love.
The 13-Character Lineup
The Kimetsu no Yaiba diffuser collection covers the following characters:
- Kamado Tanjiro
- Kamado Nezuko
- Agatsuma Zenitsu
- Hashibira Inosuke
- Tomioka Giyuu
- Kocho Shinobu
- Rengoku Kyojuro
- Uzui Tengen
- Kanroji Mitsuri
- Tokito Muichiro
- Shinazugawa Sanemi
- Himejima Gyomei
- Iguro Obanai
Wisteria: The Scent of the Demon Slayer World
SHOLAYERED chose wisteria (fuji no hana) as the signature fragrance for this collection — a flower that holds deep symbolic meaning within the Kimetsu no Yaiba universe. The brand’s perfumers crafted a special floral blend that evokes the atmosphere of the series while remaining refined and gentle enough to complement everyday living spaces.
Each diffuser is designed not only as a functional home fragrance item but also as a collectible, allowing fans to display their love for their favorite characters in an elegant, lifestyle-oriented way.
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