Japanese anime studio Studio Pierrot has officially launched cross-border shopping on its official retail site, Studio Pierrot Store, allowing fans outside Japan — including those in Southeast Asia — to purchase official merchandise directly for the first time.
The Pierrot Magical Girl Legacy
The Pierrot Magical Girl Series is a beloved lineup of magical-girl anime produced by the studio, spanning five titles: Magical Angel Creamy Mami (which first aired in 1983), Magical Fairy Persia, Magical Star Magical Emi, Magical Idol Pastel Yumi, and Magical Stage Fancy Lala. The franchise is actively continuing with its newest entry, 魔法の姉妹ルルットリリィ, which began broadcasting in April 2026.
First Wave of International Merchandise
The inaugural international lineup covers three of the classic series — Creamy Mami, Magical Emi, and Pastel Yumi — with a variety of items across apparel, accessories, and collectibles.
Magical Angel Creamy Mami
- Petan-ne Mascot (lying-down plush) — Featuring the fairies Nega & Posi; 2 variants, ¥2,500 each (tax included)
- Studio Pierrot Style Vintage-look T-Shirt — Featuring a large Mami graphic; ¥8,800 (tax included)
Magical Star Magical Emi
- Reversible Bucket Hat with KISHIHIROMI — ¥5,500 (tax included)
- Tote Bag Sepia — ¥2,750 (tax included)
Magical Idol Pastel Yumi
- Acrylic Stand — ¥1,980 (tax included)
- Heart-shaped Holographic Badge Set — ¥1,320 (tax included)
Fans interested in ordering can visit the Studio Pierrot Store, which now officially supports international purchases.
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