Hasbro Entertainment and multi-platform broadcast company Get After It Media (GAIM) officially launched Hasbro Legends, a new linear channel dedicated to Hasbro properties, on July 13.
The channel is available through GAIM’s broadcast network as well as on streaming platforms Heartland+ and Plex. It operates around the clock — 24 hours a day — completely free to viewers and is supported by advertising.
The channel’s programming lineup draws from some of Hasbro’s most iconic franchises, including:
- Transformers
- Power Rangers
- G.I. Joe
- Duel Masters
Hasbro first announced plans for the channel back in April, with the July 13 date marking its full official debut.

