Two beloved icons born in the same year are joining forces to mark a major milestone. Kameda’s Kaki no Tane, one of Japan’s most iconic rice-cracker snack brands, and Ultraman, the superhero who has inspired generations of fans, both celebrate their 60th anniversaries in 2026 — and the occasion has sparked a special limited collaboration.
Two Legends, One Shared Story
Kameda’s Kaki no Tane first went on sale in 1966, growing into a staple of Japanese snack culture. Ultraman debuted on television that same year, delivering courage and hope to audiences across generations. The shared milestone — and the idea that both have been constant companions to people throughout the decades — inspired the collab’s central message: “No matter where you are on Earth, Ultraman and Kameda’s Kaki no Tane are always by your side.”
Campaign: “Always By Your Side”
The “これからもみんなのそばに” (“Always By Your Side”) campaign runs from 21 July to 31 October 2026. Participants can enter by purchasing any qualifying product from the Kaki no Tane series worth ¥200 or more (tax included) and submitting their receipt. There are three entry courses plus a W Chance draw, with a total of 1,010 winners.
Exclusive Ultraman × Kaki no Tane Collaboration Prizes
- Kaki no Tane Dispenser Server — W110 × H290 mm | 60 winners
- Kaki no Tane Small Plates (set of 4) — approx. 15.5 cm diameter | 100 winners
- Kaki no Tane Portable Bottles (set of 2) — approx. 300 ml capacity | 200 winners
- W Chance: QUO Card worth ¥500 | 650 winners
※Prize images are for illustrative purposes; actual design and specifications may differ.
Special Collaboration Packaging
Alongside the campaign, limited-edition co-branded packaging featuring Ultraman alongside Kaki no Tane will roll out gradually. Participating products include:
- Kameda’s Kaki no Tane 6-pack (180 g)
- Kameda’s Kaki no Tane Umashio (salt flavour, 150 g)
Products will begin shipping from mid-July 2026 and will be available until the end of October 2026 at supermarkets nationwide in Japan, while supplies last. Availability may vary by store.
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