Popular Japanese character Chiikawa and revolving-sushi chain Kura Sushi have announced their fourth collaboration, set to run for a limited time at Kura Sushi locations across Japan beginning Friday, 21 August 2026.
About Chiikawa
Chiikawa is a manga series by illustrator Nagano, originally published on X (formerly Twitter) since 2020. Following the bittersweet and occasionally tough daily lives of Chiikawa, Hachiware, Usagi, and friends, the series has earned a Hall of Fame induction at the Japan Character Grand Prix and an anime adaptation with over 400 million views on YouTube. The franchise’s first theatrical film, Chiikawa Movie: Secrets of the Mermaid Island — adapting the fan-favourite “Siren Arc” — is currently in cinemas from 24 July.
New Collab Menus
Two story-inspired menu items will be available from 21 August through 30 September 2026 (dine-in only):
- Agedakko! Sauce Noodles — ¥650: Yakisoba-style noodles topped with a blended sauce balancing spice and sharp acidity, a large octopus tempura, bonito flakes, mayonnaise, and green onion. A special senbei cracker printed with a Chiikawa-in-octopus-costume illustration adds a cute finishing touch.
- Usagi’s Pancake — ¥450: Fluffy, chewy pancakes made from a proprietary blend of wheat flour and tapioca starch, using unsalted butter for a rich, natural dairy flavour. Served with butter and maple syrup. (Contains honey. No takeout available.)
Bikkura-Pon! Lucky Draw
During the collab period (21 August – 30 September), the chain’s signature Bikkura-Pon!® lucky-draw system — triggered by inserting five finished plates into the table pocket — will feature an exclusive Chiikawa original animation viewable only at Kura Sushi. Winners receive new-design sushi figures depicting Chiikawa, Hachiware, and Usagi wrapped in hosomaki rolls, plus Momonga and Kurimanju peeking out from shari rice topped with salmon and tuna — each figure bursting with character-specific charm.
Additional Bikkura-Pon! prizes include tin badge pins with a sushi-plate background design and acrylic magnets in colour-matched transparent finishes for each character.
Spend ¥3,000 Gift Campaign
Customers spending ¥3,000 (tax included) per transaction will receive a limited gift, distributed in three waves:
- Wave 1 — Mini Kinchaku Pouch (4 designs): From 21 August, while supplies last — first 800,000 customers.
- Wave 2 — Yunomi Teacup (4 designs): From 4 September, while supplies last — first 1,000,000 customers. Making its collab debut! Made from melamine mixed with natural bamboo fibre; slight colour variation is inherent to the material.
- Wave 3 — Sushi Plate (4 designs, new design): From 18 September, while supplies last — first 1,000,000 customers.
Special In-Store Decoration
Three locations — the Global Flagship Store Harajuku, Namba Parks South, and Shinjuku Yasukuni-dori — will feature special interior decorations and photo spots throughout the campaign period.
The Chiikawa × Kura Sushi fourth collaboration runs from 21 August 2026 at Kura Sushi branches nationwide in Japan.
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