Npochiamu (んぽちゃむ), the chubby yogurt fairy created by Kawaisouni! (可哀想に!) — the mind behind Opanchu Usagi — is collaborating with Lawson convenience stores nationwide in Japan (excluding select branches, Natural Lawson, Lawson Store 100, and L Mini Mart) for a special limited campaign.
Who Is Npochiamu?
Npochiamu is a soft, white, round yogurt fairy with big round eyes and a light-blue flower on her head. She has a habit of ending sentences with “chamu.” Her best friend Kimimarō (きみまろ) can sometimes kill the mood, but is universally known as a genuinely great pal.
Npochiamu Campaign at Lawson (8–21 September 2026)
The “Npochiamu Campaign” runs from 8 September 2026 at 7:00 a.m. through 21 September 2026. Customers who purchase any three qualifying snack products will receive one Original Puku Deco Sticker on a first-come, first-served basis.
- 5 designs available: Boxing, Judo, Pro Wrestling, Muay Thai, and Group Shot
- Each store stocks 20 stickers per design
- Per store visit, customers may receive up to 5 stickers total (one of each design) — while supplies last
Entertainment Kuji “CHAM QUEST” — RPG Style
Select Lawson and HMV locations will also sell the “Npochiamu Entertainment Kuji ～CHAM QUEST～”, featuring an RPG-inspired design in which Kimimarō takes on the role of a brave hero. Prizes include:
- Cushion
- Heat-reactive mug (design changes when hot water is added)
- Playing cards (Trump)
- Pins
- Rubber cord holder
Each draw costs ¥790 (tax included). Customers who purchase three draws in a single transaction will also receive an Original Sticker — limited to the first 20 customers per store.
Exclusive Online Merchandise
Fans shopping via @Loppi / HMV&BOOKS online can also pick up limited original goods, including:
- Mini Pon! Plush Keychain Set (Npochiamu & Kimimarō) from the “Henshin! Pon! Ta (へんしん！ポン！タ)” series
- Tumbler with straw
- Lunch box
- Rug mat
Full campaign details are available on the official Lawson website’s entertainment and campaign page.
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