The beloved pop-girly rabbit character Esther Bunny is headlining a brand-new lottery series — FuryuKuji Esther Bunny Cake Dreams — built around a “sweet and cute cake” theme. Every item in the lineup uses newly drawn exclusive illustrations, and not a single ticket goes home empty-handed.
About Esther Bunny
Esther Bunny was created by Korean-American artist Esther Kim, who was born in Los Angeles and spent her teenage years in Tokyo. That multicultural upbringing gives the character its distinctive worldview, anchored by the message “Love Myself, Love Yourself” — a sentiment that resonates across generations and cultures worldwide.
Prize Lineup
The lottery spans Prizes A through G, plus special Last Get and Double Get prizes — seven tiers covering 25 total designs, with no losing tickets.
- Prize A — BIG Plush “Ribbon Bunny”: Approximately 30 cm tall, dressed in a ribbon-and-frill outfit in soft pastel pink, with a fluffy texture.
- Prize B — Tote Bag: Available in pastel pink and white, featuring eye-catching 3D embroidery and a gusseted body.
- Prize C — Carabiner Plush: A compact plushie with a built-in carabiner for easy attachment to bags or keys.
- Prize D — Aurora Pouch: Clear material with an iridescent aurora finish; comes in three designs.
- Prize E — Cupcake-Style Towel: Packaged to look like a cupcake, available in four pastel colorways.
- Prize F — Acrylic Keychain: Colorful charms using the new exclusive illustrations.
- Prize G — Sticker Set: Designed to decorate smartphone cases, notebooks, and more.
- Last Get Prize — BIG Plush “Cream Bunny”: Awarded to whoever draws the final ticket in a set; approximately 30 cm, ribbon-and-frill outfit.
- Double Get Prize: 50 lucky winners chosen by lottery will also receive the Cream Bunny BIG plush.
Sales Information
- On sale: From Saturday, 19 September (rolling out by location)
- Price per play: ¥790 (tax included)
- Available at: Ministop convenience stores, hobby shops, bookstores, and other participating retailers
With its pastel palette and pop-girly charm, the Cake Dreams series is a must for any Esther Bunny collector.
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