The media-mix project IDOLiSH7 has teamed up with family restaurant chain Cocos for a special collaboration campaign titled “Youkoso, Cocos e! Nanairo no Shiawase wo Kimi ni Otodoke! Campaign” (“Welcome to Cocos! Delivering Rainbow Happiness to You!”). Running at 504 Cocos locations nationwide in Japan (airport branches excluded) since August 27, the campaign continues through October 7.
Exclusive Visuals and Mini-Character Art
The campaign’s centrepiece is a set of newly photographed visuals (撮り下ろし) featuring all seven IDOLiSH7 members dressed in Cocos-original costumes, alongside freshly drawn pop-style mini-character illustrations created exclusively for the collaboration.
The Heiwadai Branch: A Fully Decorated Experience
The Cocos Heiwadai branch in Tokyo has been transformed into a special decorated store, wrapping the entire space in IDOLiSH7 imagery. From the nobori banners at the entrance to wall panels, seat dividers, ceiling hanging signs, and even the drink-bar POP displays, fans can spot all seven members — Izumi Iori, Nikaido Yamato, Izumi Mitsuki, Yotsuba Tamaki, Osaka Sogo, Mutsumi Nagi, and Nanase Riku — at every turn.
Campaign Activities and Rewards
- Order a qualifying menu item to receive a Cocos-exclusive clear card
- Collaboration menu items inspired by IDOLiSH7 songs
- Exclusive original voice content played inside Cocos restaurants
- Enter a web lottery for a chance to win limited merchandise
- Follow & repost campaign on Cocos’s official X (Twitter) account
- Select branches feature life-size panel displays and sell Cocos-exclusive merchandise
- Original goods available via Zensho Net Store (made-to-order)
- Photo-posting campaign for the specially decorated branch
- In-app events in the IDOLiSH7 mobile game to celebrate the collaboration
Full details are available on the official campaign website. The collaboration, including the special decoration at the Heiwadai branch, runs until October 7.
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