A brand-new collection of animal-design plush goods based on the anime My Hero Academia (僕のヒーローアカデミア) has been announced, featuring soft, cuddly items including pen pouches, pouches, and large tote bags. Pre-orders are now open through the official Eye Up online store.
About My Hero Academia
My Hero Academia is a hero-action manga by Kōhei Horikoshi, serialized in Weekly Shonen Jump for over a decade. Set in a world where superpowers known as “Quirks” are commonplace, the story follows Izuku Midoriya — nicknamed “Deku” — as he trains at the prestigious U.A. High School to become a hero and stand against villains who abuse their powers. The manga concluded in August 2024.
The TV anime series launched in April 2016, and its final arc, My Hero Academia FINAL SEASON, aired its last episode (the 170th overall) on December 13, 2025. With the anime’s 10th anniversary arriving in 2026, a commemorative project titled “My Hero Academia The Animation 10th Anniversary” has kicked off, with events being held on an ongoing basis.
Product Line-Up
The new collection features four character designs in animal form: Deku Sheep, Bakudog, Ochaneко, and Shoto Cat, spread across four product types.
Nemuri Tie (Sleeping Tie Plush)
- Available in 3 designs: Deku Sheep / Bakudog / Shoto Cat
- Size: approx. H120 × W160 × D70 mm
- Materials: Polyester, Nylon, POM
- Price: ¥1,760 each (tax included)
Plush Pen Pouch
- Available in 4 designs: Deku Sheep / Bakudog / Ochaneко / Shoto Cat
- Size: approx. H100 × W260 × D125 mm
- Materials: Polyester, Nylon, POM
- Price: ¥3,300 each (tax included)
Plush Pouch
- Available in 4 designs: Deku Sheep / Bakudog / Ochaneко / Shoto Cat
- Size: approx. H160 × W240 × D70 mm
- Materials: Polyester, ATBC-PVC, Nylon, POM, Iron, Zinc Alloy
- Price: ¥3,190 each (tax included)
Nuinui Bag (Large Plush Tote)
- Available in 3 designs: Deku Sheep / Bakudog / Shoto Cat
- Size: approx. H350 × W420 × D110 mm
- Materials: Cotton, Rayon, Polyester
- Price: ¥5,500 each (tax included)
All items are scheduled to go on sale at retailers across Japan from September 2026. Pre-orders are currently available via the Eye Up official online store.
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