Fans of Haikyuu!! have a sweet reason to celebrate: confectionery giant Meiji has launched a special collaboration with the beloved volleyball anime, releasing a lineup of chocolate products featuring brand-new character artwork. The products went on sale on 21 July 2026.
Why This Collab Exists
Haikyuu!!, the manga by Haruichi Furudate serialised in Shueisha’s Weekly Shonen Jump, follows high school boys who pour their youth into volleyball. The TV anime began airing in 2014, and the theatrical film Haikyuu!! The Dumpster Battle opened on 16 February 2024. Looking ahead to 2027, the film Haikyuu!! VS Little Giant — depicting the clash between Karasuno and Itachiyama — and the special anime Haikyuu!! Bakemono-tachi no Yukutokoro — covering the battle between Fukurōdani and Mujinazaka — have both been announced.
The partnership was inspired by a shared spirit of “passing on”: Haikyuu!! tells a story of connecting passes, bonds between teammates, and dreams handed down to the future, while Meiji Milk Chocolate is marking its 100th anniversary on 13 September — a century of chocolate history passed from generation to generation.
Theme and Package Designs
The collab theme is “Homemade Chocolate.” Newly drawn visuals show popular characters such as Hinata and Kageyama wearing aprons, while the mascot Apollo-chan appears in the uniforms of each school, enjoying a game of volleyball.
Product Lineup
- Haikyuu!! Collab Almond Chocolate — 2 designs: Kuroo & Kenma
- Haikyuu!! Collab Almond Fragrant Cacao — 2 designs: Miya Atsumu & Miya Osamu (the Miya Twins)
- Haikyuu!! Collab Meiji Milk Chocolate BOX — Hinata design
- Haikyuu!! Collab Meiji Hi-Milk BOX — Kageyama design
- Haikyuu!! Collab Meiji Black Chocolate BOX — Tsukishima design
- Haikyuu!! Collab Apollo — 10 designs total:
- Karasuno High: Hinata, Kageyama, Tsukishima, Yamaguchi (4 designs)
- Nekoma High: Kuroo, Kenma, Yaku (3 designs)
- Inarizaki High: Miya Atsumu, Miya Osamu, Kita (3 designs)
Note: Products are sold through general retail channels, excluding halls and amusement venues. Purchasing one full box (10 pieces) of the Apollo collab does not guarantee a complete set of all designs.
“Chocolate Makes You Invincible!!!” Campaign
A special prize campaign titled “チョコがあればお前は最強だ!!!” runs alongside the product launch. Purchase any qualifying product(s) totalling ¥500 or more (tax excluded), upload your receipt via the online entry form, and you’ll be entered into a draw to win an original multi-cloth featuring the newly drawn collab visuals — with 819 winners selected by lottery. Winners may choose their preferred character design.
- Campaign period: 21 July 2026 (10:00) — 18 August 2026 (23:59)
- How to enter: Upload a receipt for ¥500+ (tax excl.) of qualifying products via the entry form
- Prize: Choice of original multi-cloth (819 winners, selected by lottery)
The official collaboration website also features themed recipes inspired by each school’s animal mascots — including Hinagara-su (the little crow), Nekomane-ko (the Nekoma cat), and Tsumusamu Kitsune (the twin foxes). Be sure to check it out before the campaign closes!
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