Fans of the beloved Heisei-era magical girl series have reason to celebrate: Ojamajo Doremi Dokka~n! is teaming up with Japanese variety retailer Sankyumart — known for its 390-yen price point — for a brand-new collaboration collection. Goods will go on sale at Sankyumart locations nationwide from mid-September 2026, with stock arriving on a rolling basis per store and per item.
About Ojamajo Doremi
Ojamajo Doremi is a TV anime series that aired on Asahi Broadcasting and the TV Asahi network for four years beginning in 1999, celebrating its 25th anniversary in 2024. The story follows three young girls — Doremi, Hazuki, and Aiko — who unexpectedly become witch apprentices and train at a shop called “MAHO-do” in hopes of becoming full-fledged witches. Over the course of the series, fan-favourite characters including Onpu, Momoko, and Hana-chan joined the cast.
For the franchise’s 20th anniversary, the theatrical film Majo Minarai wo Sagashite opened across Japan in November 2020. The 25th anniversary brought new animated content including “Ojamajo Carnival!!”, “Watashi no Tsubasa,” and “Ojamajo Carnival!! ~Yuru-Tabi Hen~.” A new short anime series, Ojamajo Doremi Nyon, has also been streaming since April 2026.
A Collaboration Born from Fan Enthusiasm
Sankyumart previously released a limited Ojamajo Doremi goods lineup in December 2024, which was met with an overwhelming response from fans. Riding that wave of enthusiasm, the retailer has now partnered specifically with the Dokka~n! season for this follow-up collaboration.
The collection features all six main characters — Doremi, Hazuki, Aiko, Onpu, Momoko, and Hana-chan — rendered in a mature-yet-cute aesthetic designed to appeal to fans who grew up with the show.
32 Items Across the Collection
- Colon Tap Cushion — a statement piece modelled after the iconic in-series item
- Transformation-themed goods — inspired by the magical accessories from the series
- Eco bag and trapezoid pouch — practical everyday carry items
- Random flat pouch (7 varieties) — comes with a carabiner for easy attachment
- Random sticker — clear, semi-transparent finish; great for collecting
- Die-cut cushion — different designs on each side, suitable as room décor
- Laundry net set — two sizes included for versatile use
- Shopping bag — large capacity, easy to carry
Sales Information
Online Pre-orders
- Pre-order period opens: Wednesday, 19 August 2026 at 12:00 noon (JST)
- Where to order: Sankyumart official online shop
In-Store Sales
- On sale from: Mid-September 2026 (availability varies by store and item)
- Where to buy: Sankyumart stores nationwide across Japan
© Toei Animation
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