The beloved 2004 magical-girl anime Futari wa Pretty Cure is crossing over with Wacoal’s premium innerwear label AMPHI for the very first time. The collaboration centers on AMPHI’s hit Glamrich Bra Volume UP Type, which goes on sale via the Wacoal web store on August 27, followed by nationwide retail stores and e-commerce sites from August 28 onward.
About the Anime
Futari wa Pretty Cure launched in February 2004 as the very first entry in Toei Animation’s long-running Pretty Cure franchise. The series follows two very different middle-school girls — the athletic and justice-driven Misumi Nagisa (Cure Black) and the academically gifted, gentle Yukishiro Honoka (Cure White) — who transform into legendary warriors to battle the evil forces of the Dotsuku Zone. Beyond its high-energy fight sequences, the show is celebrated for its themes of friendship, growth, and the unbreakable bond between its two leads.
Why Now? The Heisei Girls’ Revival
A wave of nostalgia dubbed the “Heisei Joshi Boom” has swept Japan in recent years, reigniting passion for the characters and series that defined childhood for a generation of women. This collaboration was born from a desire to deliver that same rush of excitement and wonder to the women who grew up with Futari wa Pretty Cure — this time through innerwear designed to fit and empower the adults they’ve become.
The Collection
The lineup includes one bra style and three shorts styles. The bra is the Glamrich Bra Volume UP Type, AMPHI’s bestseller with cumulative sales surpassing 1.67 million units, renowned for creating a glamorous, beautiful silhouette.
Two custom lace designs were created to reflect the personalities of Cure Black and Cure White respectively, with heart motifs and character-specific color palettes. The collection is available in four colors:
- Black — inspired by Cure Black
- White — inspired by Cure White
- Yellow — inspired by Mepple, the fairy partner of Pretty Cure
- Pink — inspired by Mipple, the other fairy partner
Pricing
- Bra: ¥4,590
- Shorts PYJ114: ¥2,590
- Shorts PYJ214: ¥2,990
- Shorts PYJ514: ¥2,890
Campaigns & Events
To celebrate the launch, customers who purchase eligible items will receive a special puffy flake sticker set as a gift. Additional promotions include a social media campaign offering an original sticker binder, large-panel in-store displays, and a fun personality quiz called “Mirror of the Heart & Destiny Color Type Diagnosis” to help fans discover which color suits them best. The collaboration’s tagline — “Turn the longing of that day into the confidence of today, and become an ‘impossible’ version of yourself” — captures the spirit of the project perfectly.
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