The popular Chiikawa Yaki — fluffy, character-shaped pastries filled with sweet bean paste or cream and baked fresh in-store — is set to welcome autumn with three brand-new seasonal flavours launching from 31 August 2026.
About Chiikawa
Chiikawa is a manga series by illustrator Nagano, which originated on X (formerly Twitter). It follows the bittersweet, sometimes surprisingly tough daily lives of endearing characters including Chiikawa, Hachiware, and Usagi. The franchise recently hit the big screen with its first-ever film, Chiikawa the Movie: Secret of the Mermaid Island, which opened on 24 July 2026 and had already earned ¥9.28 billion at the box office with 6.45 million admissions by 16 August — a massive hit generating widespread buzz on social media.
Three New Autumn-Limited Flavours
- Momonga — Sweet Potato (¥350 incl. tax): Shaped like the flying-squirrel character Momonga, this pastry is filled with a smooth cream made from Kagoshima-grown sweet potatoes. It retains a gentle texture reminiscent of sweet potato and delivers a mild, natural sweetness inspired by classic sweet potato desserts.
- Kurimanju — Shibukawa Marron (¥350 incl. tax): Modelled after the chestnut-bun character Kurimanju, this one is packed with brown marron cream containing whole shibukawa (skin-on) chestnuts. A hint of rum elevates the rich chestnut flavour into something elegantly sophisticated.
- Rakko — Pumpkin (¥350 incl. tax): Shaped like the sea-otter character Rakko, this pastry features a silky pumpkin cream made from carefully selected Hokkaido pumpkins, with diced pumpkin pieces folded in for added texture and natural sweetness.
Sales Schedule
Momonga (Sweet Potato)
- Yokohama World Porters / Nagoya PARCO: 31 Aug – 6 Sep / 21–27 Sep / 12–18 Oct / 2–8 Nov
- Aeon Mall Makuhari Shintoshin: 31 Aug – 26 Nov
Kurimanju (Shibukawa Marron)
- Yokohama World Porters / Nagoya PARCO: 7–13 Sep / 28 Sep – 4 Oct / 19–25 Oct / 9–15 Nov
- Aeon Mall Makuhari Shintoshin: 7 Sep – 26 Nov
Rakko (Pumpkin)
- Yokohama World Porters / Nagoya PARCO: 14–20 Sep / 5–11 Oct / 26 Oct – 1 Nov / 16–24 Nov
- Aeon Mall Makuhari Shintoshin: 14 Sep – 26 Nov
Regular Flavours Still Available
Alongside the new seasonal offerings, the classic line-up — Chiikawa (Ogura bean paste), Hachiware (cream), and Usagi (chocolate) — remains on sale. Stores also stock exclusive merchandise including mascots and keychains featuring the characters dressed as shop staff.
As these are limited-time products, and some locations may impose per-customer purchase limits, fans are encouraged to check store schedules and visit early to avoid missing out.
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