McDonald’s Japan has set the anime community buzzing after releasing a promotional video for its “Yomac” (夜マック) late-night menu campaign, featuring none other than celebrated voice actor Hayami Sho — and the results were predictably hypnotic.
“Good evening… the moon is beautiful tonight.”
On September 3rd, McDonald’s Japan’s official X (formerly Twitter) account posted the clip alongside the caption “こんばんは…今宵は月が綺麗ですね” (“Good evening… the moon is beautiful tonight”). The video features a mysterious man standing beneath a moonlit night sky, as Hayami’s deep, velvety voice slowly coaxes viewers toward the late-night menu.
BLEACH Fans: “That’s Just Aizen”
Hayami Sho is widely known as the voice behind Aizen Sosuke, the charismatic villain of the BLEACH anime series, whose zanpakuto is Kyoka Suigetsu (鏡花水月) — a blade with the power of complete hypnosis. The moment fans saw a bespectacled man speaking softly about the moon in Hayami’s unmistakable voice, the connection was instant.
Social media quickly filled with reactions, including:
- “All I can hear is Captain Aizen (lol)”
- “I think I just got hit by Kyoka Suigetsu”
- “Complete hypnosis — there’s no escaping it”
- “Is he seriously using hypnosis to make us order Yomac?”
- “After hearing that, I have no choice but to go buy Potato Nuggets”
The campaign is a clever example of how tapping into beloved voice talent can turn a simple fast-food ad into a full-blown cultural moment — no actual hypnosis required.
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