Sauna lifestyle brand 370 (ThreeSeventy), operated by TRANSCENDENCE, has announced a collaboration with the anime Fist of the North Star (北斗の拳 -FIST OF THE NORTH STAR-), fusing the series’ post-apocalyptic world with sauna culture in a uniquely offbeat product lineup. The collection goes on sale September 28, 2026.

About the Anime

Fist of the North Star is a new anime adaptation of the legendary manga by Buronson (story) and Tetsuo Hara (art), which began serialization in Weekly Shonen Jump in 1983. The new production features an updated cast and staff alongside the latest animation technology, directed by Hiroshi Maeda and produced by TMS Entertainment / Studio 7.

The voice cast includes Shunsuke Takeuchi as Kenshiro, Daiki Yamashita as Bat, M·A·O as Lin, Koji Yusa as Shin, Saori Hayami as Yuria, Yuichi Nakamura as Rei, Ruriko Aoki as Mamiya, Wataru Takagi as Jagi, Tsuguki Mogami as Toki, Taiten Kusunoki as Raoh, and Koichi Yamadera as narrator. The first cour aired from April through June; a second cour is scheduled for 2027.

The 370 Sauna Collaboration

The collab translates the series’ iconic characters, legendary scenes, and unforgettable catchphrases into sauna-ready goods through 370’s distinctive lens. Items are designed to be enjoyed both inside the sauna and in everyday life, appealing to fans of the franchise and sauna enthusiasts alike.

Product Lineup

Mohican Sauna Hat

• Size: Free
• Price: ¥6,800 (excl. tax)
• Note: General sale planned for late October

Raoh / Jagi Sauna Hat — Made-to-Order

• Price: ¥25,000 each (excl. tax)
• Size: Free
• First production run: Orders open end of September; estimated delivery mid-November

Collab Sauna T-Shirt

• Price: ¥6,800 (excl. tax)
• Color: Black | Sizes: M, L, XL, 2XL
• Designs: Kenshiro, Raoh, Toki, Jagi, Shin, Heart

Sauna MOKU Towel

• Designs: Kenshiro (navy blue), Raoh (red)

Sauna Face Towel

• Price: ¥2,500 (excl. tax)
• Size: 33 × 80 cm
• Designs: “Abeshi!!” and “Hidebu!!” — the series’ iconic death cries

Wood Tag Keychain

• Price: ¥850 each (excl. tax)
• Designs: Kenshiro, Raoh, Toki, Jagi, Shin, Heart

Launch Event on September 28

On release day, a commemorative event will be held at MONSTER WORK & SAUNA, a co-working space and sauna in Kichijoji, Tokyo. The first 100 customers who spend ¥3,000 or more (excl. tax) will receive an exclusive sticker.

All items will be available at participating retailers and via online shop. Published by TRANSCENDENCE Co., Ltd.