A collaboration campaign between TV anime Sousou no Frieren (葬送のフリーレン) — based on the original work by Yamada Kanehito and Abe Tsukasa — and popular Japanese green tea brand Ayataka (綾鷹) officially kicked off on October 12.
Why Frieren and Ayataka?
Ayataka’s brand message, “One sip, one breath — go at your own pace,” resonates closely with Frieren’s character, who treasures quiet, everyday moments spent with her companions. The shared sentiment made the two a natural fit for this collaboration.
How to Participate
Fans can join the campaign through two methods:
- Purchase a participating Ayataka product, then enter the code found under the bottle cap into the Coke ON app to accumulate entry points. Participants also receive a limited-edition “Ayataka × Sousou no Frieren” Coke ON stamp.
- Connect the Coke ON app to a compatible vending machine and purchase a participating Ayataka product to earn entry points. Buying three bottles earns one original Sousou no Frieren Coke ON stamp.
Prizes Up for Grabs
Participants who use their accumulated points to enter the lottery can win the following exclusive items:
- An original “Ayataka × Sousou no Frieren” QUO Card set (4 cards) housed in a special grimoire-style case
- An original “Ayataka × Sousou no Frieren” room humidifier with a built-in room light
Additionally, every time entry points are earned, participants receive one of four exclusive “Ayataka × Sousou no Frieren” wallpapers as a bonus.
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