A special collaboration between the TV anime Yu Yu Hakusho, based on Yoshihiro Togashi‘s manga, and Premior — the premium line of hair-care brand La Sana — officially launched on September 14. The project is titled “Kurama’s Beautiful Hair Academy (蔵馬の美髪指南塾)”.
The Inspiration Behind the Collab
The campaign draws its inspiration from a memorable scene in the series in which villain Karasu asks Kurama whether he uses hair treatment — a moment that resonated strongly with fans. The brand also noted that Kurama’s deep devotion to the human mother who raised him reflects the brand’s own values, and his role as a mentor who trains his allies made him a natural fit to be named Premior’s Special Hair-Care Instructor.
Web CM
A dedicated Web CM has been produced in a special format, blending newly drawn key visuals with footage from the original TV anime. Narration is provided by Megumi Ogata, the voice actress behind Kurama.
Limited Goods and Giveaway Campaign
Starting September 15, a “Luxurious Special Set Even the Demon World Would Envy” bundle — featuring original goods using newly illustrated artwork of both Kurama and Yoko Kurama — will go on sale, limited to the first 2,000 customers.
A prize campaign offering acrylic stands of Kurama and Yoko Kurama, among other prizes, will also run via La Sana’s official social media channels from September 15 through November 8.
(แชร์แล้วไปกดรับที่หน้าภารกิจ · วันละ 1 lần)
