My Hero Academia is teaming up with popular Japanese crepe chain Marion Crepes for a special limited collaboration. Starting Monday, August 3, 2026, exclusive merchandise and character-themed crepes will be available at participating Marion Crepes locations across Japan and via online order.

About My Hero Academia

Created by Kōhei Horikoshi and serialized in Weekly Shonen Jump (Shueisha) for over a decade, My Hero Academia is a superhero action manga set in a world where most people possess supernatural abilities called “Quirks.” The story follows Izuku Midoriya, nicknamed “Deku,” as he trains at the prestigious UA High School to become a hero capable of protecting society from villains who misuse their powers.

The TV anime concluded its FINAL SEASON last December, wrapping up 8 seasons and 170 episodes in total. With 2026 marking the anime’s 10th anniversary, a commemorative project — My Hero Academia The Animation 10th Anniversary — is underway, including a special exhibition titled “OUR HERO” set to open in Tokyo on January 8, 2027.

New Pâtissier Visuals Featuring Six Characters

The centerpiece of the collaboration is a set of newly drawn illustrations depicting six characters dressed as pâtissiers serving crepes:

• Izuku Midoriya (Deku)
• Katsuki Bakugo
• Shoto Todoroki
• Rikido Sato (Sugar Man)
• Shota Aizawa (Eraser Head)
• Hawks

Character-Themed Crepes

Participating stores will sell collaboration crepes priced at ¥1,200 each (tax included), split across two periods:

First Half: August 3–16, 2026

• Deku’s Caesar Chicken Crepe
• Shoto’s Strawberry Yogurt Crepe
• Sugar Man’s Special Crepe Made for Class A

Second Half: August 18–31, 2026

• Great Explosion Murder God Dynamite’s Caramel Crepe (Bakugo)
• Eraser Head’s Black Sesame Ice Cream Crepe
• Hawks’ Spicy Chicken Crepe

Each crepe purchase comes with one randomly selected novelty coaster (6 designs total), featuring all six characters in their pâtissier outfits. The same coaster designs are used across both periods.

Limited Merchandise

A range of exclusive goods will also be on sale. Trading items include:

• Glitter Can Badges (6 designs) — sold individually and as a set
• Mejirushi Keychains (6 designs) — sold individually and as a set

Additional items include acrylic figure stands, a Polaroid-style photo collection, a glitter sticker set featuring chibi character designs, and a standout crepe-style handkerchief — when rolled up like a crepe, All Might’s face peeks out from inside.

⚠️ In-store merchandise purchases require a collab crepe purchase.

Purchase Bonus

Customers who spend ¥2,000 or more (tax included) on related goods at participating stores will receive a bonus item: a desk card (first half) or a name card (second half), randomly selected from 6 designs each.

Stores with Standing Panels

Select branches will feature character standing panels:

• Aeon Mall Asahikawa Ekimae (Todoroki)
• Aeon Ichikawa Colton Plaza (Hawks)
• Lumine Est Shinjuku (First half: Midoriya, Todoroki, Sato / Second half: Bakugo, Aizawa, Hawks)
• Tokyo Solamachi (Aizawa)
• Club Marion Yodobashi Akiba (Bakugo)
• WACCA Ikebukuro (Midoriya)
• Wing Kitchen Keikyu Kawasaki (Sato)
• The Outlet Shonan Hiratsuka (All 6 characters)
• LaLaport Anjo (Hawks)
• Mitsui Outlet Park Okazaki (Aizawa)
• Asnal Kanayama (Sato)
• Kyoto Teramachi (Midoriya)
• Osaka Panjo (Todoroki)
• Links Umeda (Bakugo)

Online Orders

Merchandise is also available via Chugaionline (the e-commerce site of Chugai Kogyo’s Contents Division). Pre-orders open August 3, 2026 at 10:00 a.m. and close August 31, 2026 at 11:59 p.m. Shipping is expected to begin from November 2026 onward.

Note: Product details and schedules are subject to change without prior notice.