Netflix has launched a new feature called Anime Home (アニメホーム) for its users in Japan — a dedicated page that brings together all of the platform’s anime titles in one place, making it easier than ever for fans to find something to watch.
What Is Anime Home?
Anime Home is built on Netflix’s latest technology and is designed to help users intuitively discover anime that matches their mood and preferences on any given day. The page is organized into multiple sections arranged by theme and genre, covering a wide range of categories from action and fantasy to romance and beyond.
Crucially, the titles displayed are personalized to each individual user based on their viewing history and habits, meaning the page looks different for everyone and surfaces recommendations tailored to their tastes.
How to Access It
Anime Home can be accessed directly from the content bar at the top of the Netflix home screen, requiring no extra searching. The feature is designed to cut down the time users spend scrolling and help them land on “the anime they want to watch right now.”
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