Tamagotchi is set to celebrate its 30th anniversary on November 23, 2026, and 7-Eleven Japan is marking the occasion in a big way. A collaboration campaign titled “Discover Tamagotchi at 7-Eleven!” (セブンイレブンで発見！たまごっちキャンペーン！) will roll out progressively across 7-Eleven stores nationwide in Japan starting November 13. The campaign spans exclusive food items, limited free gifts with purchase, a LINE digital sticker collection event, Seven Mile rewards, and more.

Six Tamagotchi-Themed Food Items

To kick things off, six collaboration food products inspired by beloved Tamagotchi characters will go on sale, covering everything from sweets to savory dishes:

• Mametchi’s Custard & Milk Cream Crêpe
• Mimitchi’s Strawberry Sauce & Milk Dorayaki
• Everyone Gather! Egg Salad Roll
• Tamagotchi Cheese Nikuman (steamed bun)
• Mimitchi’s Favorite Veggie Sticks with Grated Apple Carrot Herb Mayo
• Seven Premium: Oyajitchi’s Street-Stall Oden

Each item has been developed with attention to both its cute character-themed appearance and the quality of its ingredients and texture.

Free Limited Gifts with Purchase

Customers who buy participating snacks, ice cream, or drinks will receive exclusive gifts on a first-come, first-served basis:

• Gum purchase → Slider Pouch
• Ice cream purchase → Clear Card
• Drink purchase → Gotchi Card
• Snack purchase → Sticker

LINE Campaign: Collect 50 Digital Tamagotchi Stickers

A dedicated LINE campaign lets fans earn points by scanning QR codes displayed in participating stores or by spending ¥550 or more (tax included, tobacco excluded) per transaction. Points unlock digital Tamagotchi stickers from a collection of 50 designs. Collectors can assemble their stickers into a personalized original image to download and keep. Completing the collection also enters participants into a lottery for an original pair of pajamas and free coupons.

Seven Mile Rewards

Members of the Seven Mile Program can redeem accumulated miles for special prizes: an original eco-bag with pouch (first-come reward) or an original die-cut towel (lottery reward). Even lottery non-winners are guaranteed to receive an original wallpaper.

More to Discover In-Store and Online

The campaign also includes limited-edition postcards printable via in-store multi-copy machines, Ichiban Kuji (一番くじ) prize draws available at store fronts, and collaboration merchandise with coffee brand Kalita (カリタ) sold through Seven Net Shopping.

Three stores will receive special Tamagotchi-themed wrapping treatments: the Nakano Nabeyoko branch in Tokyo, the Minami 7-jo branch in Hokkaido, and the Osaka Nakanoshima 6-chome branch in Osaka — well worth a visit for fans in those areas.

Starting November 13 at 7-Eleven Stores Nationwide

The “Discover Tamagotchi at 7-Eleven!” campaign begins rolling out from November 13 at 7-Eleven locations across Japan. Full details are available on the official campaign page.