To celebrate the 5th anniversary of the Jujutsu Kaisen anime, Lawson has announced a special tie-up campaign that will begin across Japan on June 16, 2026.

About Jujutsu Kaisen

Jujutsu Kaisen is the hit manga by Gege Akutami, serialized in Shueisha’s Weekly Shonen Jump from March 2018. It depicts battles between curses born from negative human emotions and the jujutsu sorcerers who exorcise them. The story ended in September 2024 after more than six and a half years of serialization, and worldwide circulation has surpassed 150 million copies, including digital editions. In September 2025, a near-future spinoff titled Jujutsu Kaisen ≡ (Modulo), with original work by Gege Akutami and art by Yuji Iwasaki, also ran as a short-term serialization in the same magazine.

The TV anime began airing on MBS/TBS in 2020, followed by season 2, “Hidden Inventory / Premature Death” and “Shibuya Incident,” in 2023, drawing major attention in Japan and worldwide. In 2025, several theatrical screenings followed the series timeline, including the Hidden Inventory / Premature Death compilation film in May, a re-screening of Jujutsu Kaisen 0 in October, and Jujutsu Kaisen: Shibuya Incident Special Edit × Culling Game Advance Screening in November, which combined a special edit of the Shibuya Incident arc with the first two episodes of season 3, “Culling Game.” Since January 2026, season 3 has officially aired on MBS/TBS, presenting the Culling Game battles orchestrated by Kenjaku.

Exclusive Newly Drawn Illustration

The campaign highlight is an original newly drawn illustration featuring major characters Yuji Itadori, Megumi Fushiguro, Nobara Kugisaki, Kento Nanami, and Satoru Gojo gathered at a Lawson-style blue “milk stand,” creating a relaxed everyday atmosphere fans should not miss.

Campaign Activities and Collectibles

Limited A5 Art Sheets

During the campaign, customers who buy three participating snacks will receive one A5 Art Sheet, distributed first-come, first-served. There are six designs: Itadori, Fushiguro, Kugisaki, Nanami, Gojo, and a group visual. Each store is limited to 18 sheets.

Original Milk Lemon Jelly

A special product, “Anime Jujutsu Kaisen 5th Anniversary Original Milk Lemon Jelly,” will also be sold, packaged in an exclusive gift box with two clear cards.

Exclusive Lawson / @Loppi / HMV Goods

Collectors can purchase exclusive items at Lawson, @Loppi, and HMV, including:

• Acrylic stands
• Can badges
• Slide mirror key holders
• Slider pouches

@Loppi / HMV Exclusive Pre-Order Goods

Additional pre-order-exclusive items for @Loppi and HMV include:

• Milk pastel plushies
• Acrylic deco frames
• Blankets
• Leather coasters
• Sticker cans

These pre-order goods are scheduled to ship from December 17, 2026.

X (Twitter) Prize Campaign

During the campaign, Lawson will also run a prize campaign through its official X account (@akiko_lawson). Users who follow the account and quote-post the campaign announcement with the comment “ローソン呪術廻戦” will be entered for a chance to win one 10,000-yen QUO Card.

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Source: aniani