Gekijouban Mahou Shoujo Madoka Magica: Walpurgis no Kaiten (劇場版 魔法少女まどか☆マギカ〈ワルプルギスの廻天〉) is teaming up with Japanese family restaurant chain Joyful for a digital collaboration campaign. The campaign launches on 6 October 2026 at 15:00 JST and runs through 10 November 2026 at 15:00 JST.

About the Film

Walpurgis no Kaiten is a fully original theatrical anime that reunites the core creative team behind the Madoka Magica franchise — director Shinbo Akiyuki, writer Urobuchi Gen, and character designer Aoki Ume. A direct continuation of the shocking finale of [Shinpen] Hangyaku no Monogatari (2013), the film opened in Japanese cinemas on 28 August.

Special Key Visual: Magical Girls in Joyful Uniforms

A newly drawn key visual created exclusively for this collaboration features all six magical girls dressed in Joyful staff-style uniforms, each paired with a signature menu item: Kaname Madoka, Akemi Homura, Miki Sayaka, Sakura Kyoko, Tomoe Mami, and Momoe Nagisa.

Limited Collaboration Acrylic Stands (Web Pre-Order Only)

The campaign’s flagship collectible is a set of six collaboration acrylic stands, available exclusively via Joyful’s online takeout pre-order service.

• Price: ¥4,500 (¥4,950 incl. tax) per 6-piece set
• Quantity: First 1,500 sets only
• Order period: 6 Oct 2026, 15:00 – 10 Nov 2026, 15:00 JST
• Pick-up period: 12 Jan 2027, 15:00 – 31 Jan 2027, 15:00 JST
• Stand size: H113–142 mm × W54–75 mm; base: H50 mm × W50 mm

Character and menu pairings:

• Kaname Madoka × Twin Hamburg
• Akemi Homura × Mentaiko Spaghetti (using Shokutaku no Yamaya mentaiko)
• Miki Sayaka × Chicken Doria
• Sakura Kyoko × Joyful Salt Karaage
• Tomoe Mami × 5-Cheese Melty Cheese-in Hamburg
• Momoe Nagisa × Jill’s N.Y. Cheesecake

Maximum 3 sets per customer; advance payment only; in-store orders not accepted.

Campaign Giveaways by Platform

Joyful Official App — Digital Meal Voucher (¥500)

Download the Joyful app, access the campaign page, and upload a receipt totalling ¥1,500 (incl. tax) or more from eat-in or takeout purchases. An instant lottery determines winners on the spot. 300 winners will each receive a ¥500 digital meal voucher (one win per person).

Joyful Official App — Visit Stamps (6 Collab Designs)

During the campaign, the app will offer rotating collab-design visit stamps, switching every six days at 15:00 JST:

• Kaname Madoka: 6 Oct – 12 Oct
• Akemi Homura: 12 Oct – 18 Oct
• Tomoe Mami: 18 Oct – 24 Oct
• Miki Sayaka: 24 Oct – 30 Oct
• Sakura Kyoko: 30 Oct – 5 Nov
• Momoe Nagisa: 5 Nov – 10 Nov

Character artwork on the stamps will be removed after 18:00 JST on 10 November 2026.

Joyful LINE Official Account — Paper Meal Voucher (¥500)

Add Joyful’s LINE Official Account as a friend, then upload a qualifying receipt of ¥1,500 or more to enter. Winners receive a ¥500 paper meal voucher; prizes will be shipped around mid-December 2026.

Joyful Official X — Original Design Accessory Pouch

Follow Joyful’s official X account and quote-post the campaign post with the hashtag #まどかマギカジョイフルコラボ to enter. 20 winners will receive a collab-design accessory pouch (shipping: mid-December 2026).

Joyful Official Instagram — Original Blanket

Follow Joyful’s official Instagram account and post a photo with the hashtag #まどかマギカジョイフルコラボ to enter. 20 winners will receive a collab-design blanket (shipping: mid-December 2026).

The collaboration runs from 6 October to 10 November 2026. Fans won’t want to miss the chance to grab these exclusive collectibles and enter for a range of limited prizes.