Ibaraki Prefecture’s tourism promotion campaign “IBARAKI is Blossoming”, conducted in collaboration with the anime Kusuriya no Hitorigoto (The Apothecary Diaries), is entering its second phase. From October 17, 2026, a second collaboration stamp rally titled “IBARAKI is Blossoming 続 薬屋の巡遊録” will kick off alongside new collab food menus and a second wave of original merchandise.
About Kusuriya no Hitorigoto
Kusuriya no Hitorigoto is a mystery-entertainment light novel series by Natsu Hiyuuga, published under Imagica Infos’ Hero Bunko imprint, with cumulative worldwide sales surpassing 57 million copies. Set in an imperial court, the story follows Maomao, a young woman serving as a poison taster in the rear palace, as she unravels a series of intriguing cases. Its compelling heroine, layered mysteries, and richly exotic world have earned the series fans of all ages both in Japan and abroad.
The TV anime ran for Season 1 (October 2023–March 2024) and Season 2 (January–July 2025), with Season 3 currently airing from October. The franchise’s first theatrical film, Gekijouban Kusuriya no Hitorigoto: Bouki no Hihou — an entirely new story by Natsu Hiyuuga centered on a hidden treasure in a water city — is set to open on December 11.
Collaboration Menus
To coincide with the stamp rally, Ibaraki Flower Park and THE BOTANICAL RESORT Hayaoto will serve special menus inspired by the anime’s world and characters, using locally sourced Ibaraki ingredients. Customers who order eligible menu items will also receive an original coaster featuring one of four characters: Maomao, Jinshi, Basan, or Luoban.
Original Goods — Wave 2
Three new merchandise items will go on sale the same day:
- Diorama Acrylic Stand — featuring newly drawn artwork themed around the famous nemophila fields of Kokuei Hitachi Seaside Park.
- Trading Acrylic Keychains — newly drawn mini-character designs incorporating Ibaraki’s iconic sightseeing spots and local specialties.
- Big Towel — a large, vibrant towel showcasing mini-character versions of Maomao and Jinshi.
All goods will be available at Ibaraki Flower Park, THE BOTANICAL RESORT Hayaoto, Suifu Bussan Center, and Ami Kanko Bussan-kan ami colle! (inside Ami Premium Outlet Food Gallery).
New Key Visual: Autumn Roses of Ibaraki
The official “IBARAKI is Blossoming” website has also unveiled a newly drawn key visual that blends the world of Kusuriya no Hitorigoto with the autumn rose scenery of Ibaraki Flower Park — typically in full bloom from mid-October. The illustration prominently features the park’s original rose variety, “Yuit Campagne”, set against the backdrop of Mt. Tsukuba, creating a uniquely atmospheric image.
The stamp rally, collab menus, and second wave of goods all launch together on October 17. It’s a perfect opportunity to explore Ibaraki as the season transitions from autumn to winter.
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