Fans of Chiikawa have new autumn/winter merchandise to look forward to, with a fresh collection of warm apparel and accessories set to go on sale from November 6, 2026. The lineup is split across two main design themes: “fluffy Time” and “HAIRSTYLE CHANGE” for fur accessories, and “いつもと違う!? 毛量ッ!!” (“Something’s Different!? Extra Fluffy Hair!!”) for knitwear and outerwear.
About Chiikawa
Chiikawa is a manga by illustrator Nagano, originally serialized on X (formerly Twitter) beginning in 2020. The series follows the endearing, bittersweet, and occasionally tough daily lives of characters including Chiikawa, Hachiware, and Usagi. Its popularity has earned it the Japan Character Award Grand Prix and a place in the award’s Hall of Fame.
The anime adaptation, which began airing in 2022, has surpassed 500 million views in catch-up streaming on YouTube. The franchise’s first theatrical film, Chiikawa the Movie: Secret of the Mermaid Island — adapting the beloved “Siren Arc” — is currently in cinemas and had already grossed ¥18.49 billion as of October 25.
Fur Accessories: fluffy Time & HAIRSTYLE CHANGE
The fur accessory range includes three items:
- Fur Hat — available in “fluffy Time” and “HAIRSTYLE CHANGE” designs
- Fur Bag fluffy Time — choose from Chiikawa, Hachiware, or Usagi character designs
- Fur Muffler fluffy Time — likewise available in all three character designs
Apparel: “Extra Fluffy Hair!!” Theme
Two clothing items carry the playful “毛量ッ!!” (extra fluffy hair) motif, depicting the characters with unexpectedly voluminous fur:
- Knit 毛量 — Chiikawa & Hachiware design and Usagi design, in sizes M and L
- Boa Blouson 毛量 — features a trio design with all three characters
Where to Buy
All items go on sale from Friday, November 6 at Chiikawa Land, Chiikawa Market, Talking, and other participating retailers. Some items may roll out gradually across stores.

