Fans of Haikyuu!! have a new event to look forward to. 「ハイキュー!!頂の遠征市場～ご当地うまいもん決戦～」(Haikyuu!! Itadaki no Ensei Ichiba ~Gotochi Umaimon Kessen~) — roughly “Haikyuu!! Summit Expedition Market: Local Delicacy Showdown” — opened at Nihon Hyakkaten stores on 12 July 2026. The event brings together region-inspired limited-edition collab foods, exclusive merchandise featuring newly drawn illustrations, and capsule toys.
About Haikyuu!!
Haikyuu!! is a manga by Haruichi Furudate centred on high-school volleyball. A TV anime adaptation launched in 2014 and ran through four seasons until 2020. The theatrical sequel Gekijouban Haikyuu!! Gomisuteba no Kessen opened on 16 February 2024 and has since surpassed 20 billion yen in worldwide box-office revenue. Looking ahead to 2027, another film — Gekijouban Haikyuu!! VS Chiisana Kyojin, pitting Karasuno against Ohtaiiku — and a TV special anime, Haikyuu!! Bakemono-tachi no Yukutokoro, depicting the Fukurodani vs. Nohebi match, have both been announced.
Region-Inspired Collab Foods — Developed from Scratch
Nihon Hyakkaten, renowned for its expertise in Japanese regional produce, developed every collab item from the ground up, channelling the identity and local flavours of each school’s home region.
Gotochi Chilli Oil “ご当地ラー油!!” — 1,400 yen each
- Karasuno — Gyutan (beef tongue) chilli oil, using Miyagi’s famous beef tongue
- Nekoma — Nori & sesame chilli oil, blending Edomae rose nori, roasted sesame, and bubu arare rice crackers
- Inarizaki — Wagyu onion chilli oil, made with onions from Awaji Island
- Ohtaiiku — Oyaki-style chilli oil, inspired by Nagano’s traditional oyaki dumplings
Each jar comes with a School Icon sticker for the respective team.
Uniform Butter Sandwiches “ユニフォームバターサンド” — 1,800 yen each
Cookies shaped like each school’s uniform, sandwiching a region-themed special cream filling.
- Karasuno — Zunda (edamame) flavour
- Nekoma — An-butter (sweet red bean & butter) flavour
- Inarizaki — Pudding flavour
- Ohtaiiku — Apple flavour
Each box includes a clear card featuring the school’s banner design.
Apricot Kanten Jelly “あんず寒天ゼリー” — 1,080 yen
Made with Shinshu apricots from Nagano Prefecture, packaged in a limited illustrated tin that also contains a School Icon pin badge.
Capsule Toys & Limited Merchandise
The event also features acrylic magnets (9 varieties) sold as capsule toys, using the packaging artwork from the collab foods — available exclusively at the venue. For merchandise, furikake-style keychains and acrylic stands showcase newly drawn illustrations of Hinata Shoyo, Kageyama Tobio, Kuroo Tetsurou, Kozume Kenma, Miya Atsumu, Miya Osamu, Hoshiumi Korai, and Hirugami Kojirou all happily munching away.
Event Details
- Dates: 12 July – 7 August 2026
- Venues: Nihon Hyakkaten Nihonbashi Sohonten / Nihon Hyakkaten Shokuhinkan / Nihon Hyakkaten Omiya / Nihon Hyakkaten Akarenga
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