TV anime The Apothecary Diaries (薬屋のひとりごと) has announced a collaboration with Korean cosmetics brand REJURAN COSMETICS. The first phase of the partnership kicks off with a pop-up event at @cosme TOKYO in Harajuku, Tokyo, running for seven days from October 14 to 20.
A Maomao-Themed @cosme TOKYO
For the duration of the event, the entire @cosme TOKYO store will be dressed in The Apothecary Diaries theming. Visitors can take part in an interactive mystery-solving experience alongside protagonist Maomao, uncovering the secrets behind REJURAN’s proprietary ingredients. The puzzle activity runs both on-site and online.
- Completing puzzles through both the in-store and online routes earns participants an exclusive original card plus additional bonus rewards.
- Participation in the on-site puzzle event requires advance lottery registration, with entries closing on October 6.
- A special photo spot inside the venue is reserved exclusively for lottery winners.
Collaboration Beauty Products
A range of collab cosmetics will be on sale at the event, including serums, moisturising creams, and sheet masks. Each product comes bundled with exclusive merchandise featuring designs of Maomao and Jinshi, such as pouches, acrylic stands, and compact mirrors. Featured items include the REJURAN Dual Effect Ampoule 30 mL and the REJURAN Active Cream Enhanced 50 mL.
More Phases to Come
Following the conclusion of this first pop-up, details for Phase 2 and Phase 3 of the collaboration are set to be announced in due course. Further information will be revealed at a later date.
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