Ahead of its theatrical debut, Eiga Chiikawa: Ningyo no Shima no Himitsu (映画ちいかわ 人魚の島のひみつ) — the first-ever Chiikawa film — is teaming up with Japanese shopping mall chain PARCO for a summer tie-up campaign titled 「ちいかわ、パルコ、夏。」 (“Chiikawa, PARCO, Summer.”). The campaign runs from July 17 to August 2, 2026 across 15 PARCO locations nationwide and San-A Urasoe Nishikaigan PARCO CITY. The film itself opens in Japanese cinemas on July 24, 2026.
About Chiikawa
Chiikawa is a manga by illustrator Nagano (ナガノ), originally serialised on X (formerly Twitter) since 2020. The series follows the endearing yet sometimes bittersweet daily lives of characters including Chiikawa, Hachiware, and Usagi. Its popularity has earned it a Japan Character Grand Prix Hall of Fame induction, and the anime adaptation — which began airing in 2022 — has surpassed 400 million views on YouTube worldwide.
About the Film
The movie adapts the fan-favourite long-form “Siren Arc” from the manga. It is directed by Oikawa Kei and produced by animation studio CyPi, known for its high-quality action sequences in Uma Musume Pretty Derby: Shin Jidai no Tobira. Original creator Nagano serves as full supervisor, with the adventure brought to life through sweeping music and dynamic visuals. Campaign artwork is handled by art director Wakita Asuka.
Campaign Highlights
Exclusive Novelty Gifts
On select dates — July 25–26 and August 1–2, 2026 — shoppers who spend ¥5,500 or more (tax included) at participating PARCO stores will receive an original clear pouch on a first-come, first-served basis. Those who pay via Pocket Parco Pay or a PARCO Card will also receive an additional original sticker.
Photo Booths
Special photo booths featuring Chiikawa and friends — along with props that appear in the film — will be set up inside participating stores throughout the entire campaign period (July 17 – August 2).
Keyword Hunt & Wallpaper Reward
Six keywords are hidden across participating store floors. Visitors who collect all the keywords, decode the secret phrase, and enter it on the designated page will receive an exclusive original smartphone wallpaper using the campaign’s special visual.
X Follow & Repost Giveaway
Fans can enter a draw to win one of 120 original dessert cup sets (2-piece) by following an official PARCO account on X and reposting the designated campaign post (marked “プレゼント対象投稿”). The target post is scheduled to go live on July 17. The entry period runs until August 2, 2026 at 23:59.
Campaign Overview
- Campaign Name: ちいかわ、パルコ、夏。
- Dates: July 17 – August 2, 2026
- Locations: 15 PARCO stores nationwide + San-A Urasoe Nishikaigan PARCO CITY
- Participating Stores: Sapporo, Sendai, Urawa, Shibuya, Ikebukuro, Chofu, Hibarigaoka, Kinshicho, Kichijoji, Shizuoka, Nagoya, Shinsaibashi, Hiroshima, Fukuoka PARCO, PARCO_ya Ueno, San-A Urasoe Nishikaigan PARCO CITY
Full details and terms are available on the official campaign website.
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