Anime series Demon Slayer: Kimetsu no Yaiba is teaming up with Japanese miso and fermented food manufacturer Hanamaruki for a limited-edition collaboration on the brand’s “Sugu Uma Cup Miso Soup (すぐ旨カップみそ汁)” line. All six flavors will feature special packaging and are set to ship sequentially from mid-October 2026.
About Demon Slayer
Demon Slayer is based on the manga by Koyoharu Gotouge, published by Shueisha under the Jump Comics label in 23 volumes, with cumulative circulation exceeding 220 million copies worldwide. The story follows Tanjiro Kamado, a boy whose family is slaughtered by demons, as he joins the Demon Slayer Corps in a bid to restore his demon-turned sister Nezuko to humanity. Its blend of heartfelt drama, intense swordfighting, lovable characters, and comic relief has made it a global phenomenon.
The anime is produced by ufotable, premiering in April 2019 with the Tanjiro Kamado: Unwavering Resolve Arc. The series has since expanded into a trilogy of theatrical films set in the Infinity Castle, Demon Slayer: Kimetsu no Yaiba – The Movie: Mugen-jo Arc. The first film, Chapter 1: Akaza Returns, released on July 18, 2025, drew over 27.45 million admissions and grossed more than 40.2 billion yen across 266 days of release — the second-highest domestic box office total in Japanese history, behind only Mugen Train.
Six Limited-Edition Packages with Brand-New ufotable Illustrations
Each of the six cup miso soup varieties will come in a special package featuring newly drawn illustrations by ufotable, with designs tailored to match the flavor and ingredients of each product. Characters appearing across the lineup include Tanjiro Kamado, Giyu Tomioka, Zenitsu Agatsuma, Inosuke Hashibira, and Shinobu Kocho, all depicted in warm scenes evoking the comfort of a hot bowl of miso soup.
Collaboration Product Lineup (All 6 Varieties)
- Sugu Uma Cup Miso Soup – Fried Eggplant (あげなす)
- Sugu Uma Cup Miso Soup – Long Green Onion (長ねぎ)
- Sugu Uma Cup Miso Soup – Spinach (ほうれん草)
- Sugu Uma Cup Miso Soup – Nori & Aosa Seaweed (海苔あおさ)
- Sugu Uma Cup Miso Soup – Tororo Kombu Kelp (とろろ昆布)
- Sugu Uma Cup Miso Soup – Pork Tonjiru (とん汁)
All six varieties will be available at supermarkets, mass retailers, and drugstores across Japan from mid-October 2026, while supplies last.
Giveaway Campaign on Hanamaruki’s Official X Account
To celebrate the collaboration, Hanamaruki will run a two-round giveaway campaign on its official X (formerly Twitter) account, offering exclusive limited merchandise:
- Round 1 (November 1–30, 2026): Original Acrylic Stand Set — 50 winners
- Round 2 (December 1, 2026 – January 31, 2027): Collaboration Product Complete Box (with original box) — 50 winners
Entry details and further information will be announced on Hanamaruki’s official X account and a dedicated campaign website as the dates approach.
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