To celebrate the Blu-ray and DVD release of 『劇場版「鬼滅の刃」無限城編 第一章 猗窩座再来』 (Kimetsu no Yaiba: Mugen-jo-hen – Film Trilogy Part 1: Akaza Returns), Rakuten Group has launched a special collaboration campaign titled 「【鬼滅の刃×楽天グループ】Blu-ray&DVD発売記念！『鬼滅の刃』無限お買いもの隊・再来！」. The campaign pairs Rakuten’s mascot “Okaimono Panda” with characters from the hit series in newly drawn, adorable illustrations.

About Kimetsu no Yaiba

Kimetsu no Yaiba (Demon Slayer) is adapted from the manga by Koyoharu Gotouge, published under Shueisha’s Jump Comics label in 23 volumes. The series has surpassed 220 million copies in circulation worldwide. It follows Tanjiro Kamado, a boy who loses his family in a demon attack and sets out to turn his younger sister Nezuko, who has become a demon, back into a human. He joins the Demon Slayer Corps (Kisatsutai) and fights through fierce battles. The work is known for its tragic relationships between humans and demons, dazzling sword battles, charming characters, and comedic moments woven throughout.

The anime is produced by ufotable and first aired in April 2019 with the Kamado Tanjiro Risshi-hen season. It has continued through multiple entries leading to the Mugen-jo-hen film trilogy, which depicts the final battle between the Demon Slayer Corps and the demons inside the Infinity Castle.

Part 1: Akaza Returns, which opened on July 18, 2025, recorded 27,455,968 admissions and 40,200,190,000 yen in box office revenue over 266 days of release, as of April 9. This makes it Japan’s No. 2 film of all time, behind only Mugen Ressha-hen. The Blu-ray and DVD will be released on July 29.

Campaign Details

This is the second collaboration following last year’s well-received campaign. It covers several Rakuten Group services, including 楽天ブックス (Rakuten Books), 楽天モバイル (Rakuten Mobile), Rakuten Fashion, Super Point Screen, 楽天Kobo (Rakuten Kobo), and moflog.

• Period: June 1, 2026 at 10:00 a.m. – August 31, 2026 at 9:59 a.m.
• Prize: A total of 1,850 drawstring bags (kinchaku) featuring newly drawn Kimetsu no Yaiba x Okaimono Panda illustrations, awarded by lottery

Entry Conditions and Winners by Service

• 楽天ブックス: Purchase the film’s BD or DVD through Rakuten Books – 400 winners by lottery. Completing both the Rakuten Books condition and another service condition gives three times the chance for the other service.
• 楽天モバイル: Open the Rakuten Link app screen at least once, or complete a Rate Simulation on the designated website – 400 winners by lottery.
• Rakuten Fashion: Purchase at least 3,980 yen, tax included, per order through Rakuten Fashion or Rakuten Fashion FLAGSHIP STORE – 250 winners by lottery.
• Super Point Screen: Earn points through the Super Point Screen app on at least five days, not necessarily consecutive – 100 winners by lottery.
• 楽天Kobo: Purchase e-books through Rakuten Kobo totaling at least 500 yen per order, tax included after coupons – 400 winners by lottery.
• moflog: Register for moflog membership for the first time – 300 winners by lottery.

Even if participants meet the conditions for multiple services, each person can receive at most one prize.

Special Bonuses and Additional Events from Rakuten Books

In addition to the main campaign, Rakuten Books is offering many extra prizes and special goods, including:

• Set of 4 Umbrella Markers – for Rakuten Mobile users who meet the conditions, with 2 eligible products
• Overlay Chara Fine Graph with serial number & Stainless Tumbler – Rakuten Books exclusive bonus, with 6 eligible products
• Karuta card game featuring film artwork – first-come, first-served bonus, with 6 eligible products
• Acrylic Mugen Calendar – first-come, first-served bonus, with 2 eligible products
• Rakuten Books Original shipping box, with 6 eligible products

“Mini Taishi Returns to Rakuten! Greeting Photo Session”

Customers who pre-order or purchase eligible items (6 products) and register through the special page by selecting their preferred “Mini Taishi” will be entered into a lottery for a Greeting Photo Session. Invited winners will receive an exclusive Rakuten Books acrylic keychain as a keepsake.

• Event date: August 29, 2026 (Saturday)
• Application deadline: August 2, 2026 at 11:59 p.m.

Limited Edition Collaboration Goods from Rakuten Books

Rakuten Books will also sell 10 types of limited collaboration goods using newly drawn illustrations, including acrylic stands, can badges, a nap sack, a sauna bag, stickers & clear cards, and coasters.

These collaboration goods do not count toward the lottery campaign conditions above.

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Source: aniani